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Blog
Our blog is regularly updated with content we feel can provide value to your business.
Is Direct Mail Marketing Dead?
In this age of instant messaging, snapchatting, and Facebook Live updates, is there still a need for direct mail marketing in Canada?
Web-to-Print Shop Software You Need in 2019
According to a recent study from NAPCO, 50 per cent of businesses are unhappy with their current web-to-print solutions provider.
Print Industry Trends of 2019
With 2018 drawing to a close, the printing industry in Canada must prepare 2019 and the challenges and opportunities ahead.
Designing Unique Corporate Holiday Cards
The snow is falling and those sleigh bells are jingling, so that means it’s time to print Christmas cards for all those clients, customers, suppliers, and partners who helped your business see another year of success.
The Role of Digital Print Across the Buyer’s Journey
Did you know that 62 per cent of retailers are using digital printing to make promotional products? What about that more than 80% are using it for direct mail marketing? According to a study from the Specialty Graphic Image Association and NAPCO Research, digital printing is being utilized by marketers at each stage of the Buyer’s Journey in order to provide greater personalization, making marketing more relevant for specific consumers....
Branded Marketing Items for the Holidays
The holidays are a great time to build brand awareness and customer engagement with branded marketing items and custom promotional products. Some of the most successful holiday marketing campaigns made smart use of branded marketing items to achieve their goals, going all the way back to the very first advent calendar.
The Best 5 Halloween Marketing Campaigns Ever
Holidays bring out the best in marketers, and Halloween is always a treat. From spooky to strange, these 5 memorable Halloween marketing campaigns capture the spirit of Halloween and our fear of clowns.
Getting the Most Out of Poster Printing Services
It took a whole lot of work and Photoshop tutorials, but you’ve finally designed the perfect poster for your big presentation. The hard part might be done, but there are still some all-important considerations to take care of before contacting poster printing services to ensure your work looks as good in real life as it does on your computer screen.
SEO Techniques for Small Businesses
Many local businesses neglect digital marketing for one reason or another. Perhaps they feel they get along just fine with traditional channels and word-of-mouth, or perhaps they’re just wary of diving into unfamiliar territory.